The mark flag Orange b> is born during July 2002. The association Countries Orange Flag proposes to gather under this mark of quality and environmental tourism, all those villages that have these characteristics. This project came about thanks to the collaboration of Italian Touring Club, the national tourism promoter. Currently 22 countries of Italy from 8 regions are part of this project and can boast of being the first countries to have the flag Orange. Why this project? The Association of countries Oranġjo conceived this project and this label to promote those tourist places of Italy, which can offer tourists a good hospitality, traditions, landscape, nature, art and culture, food and wine heritage and handicrafts. Among these countries have the honor to have Montecarlo, Pescia and Fiumalbo.